Check out the story and the pledge. Also, while you are at it, check out the organization behind this video, Reading is Fundamental. From the website:
Reading lovers are coming together to help us get books into the hands of kids who need them the most. Remember visiting Narnia, playing Jumanji, and eating Green Eggs and Ham? Books can have an incredible effect on children's lives, yet there's only one book for every 300 kids living in underserved communities in the U.S. So we've brought together some of our most beloved literary characters to help make this film and rally Book People for the cause.
Why am I a book person? I'm a book person because when I was young and opened a book, my life was transformed. It made the world bigger, and it still does. Why are you a book person?